Home/How it works
The service model

Care that fits around one condition, not forty.

A non-prescription front door, a real clinician's review, then a plan you run on your own terms. Here is each step, and why it is built this way.


The model in plain terms

Three parts, in order: a front door, a clinician, and an ongoing plan.

No prescription needed to start, and no login wall between you and a straight answer.

The front door is non-prescription: you can read everything, price everything, and start a few questions without an account or an appointment. Nothing here is gated behind a form you have to finish before you know the cost.

Then a clinician reviews what you have told us. This is the part that decides whether a plan is right for you. A person reads your answers, not a rule engine — and if a plan is not right for you, we say so rather than sell you one.

If it is right, you move to an ongoing plan. There are two shapes to that, and you can hold both: a daily plan taken every day to reduce how often outbreaks happen, or a rescue pack — a course kept at home, ready for when an outbreak starts. Which one suits you is part of what the clinician review is for. You can see both, side by side, on the plans page, and the whole price ladder on the pricing page.


Step by step

Four steps, and what happens at each.

Answer a few questions

A short set of questions about your health and your history. Every one earns its place, and we tell you why we are asking it. You answer once — we keep your record, so nothing has to be re-told later.

A clinician reviews it

A real clinician reads your answers and decides whether a plan is right for you. If it is not — or if something needs looking at in person first — we will say so plainly, and point you to the better route. [Registered clinician — details to be added.]

Your plan ships in plain packaging

Plain packaging that says nothing about what is inside, and a neutral name on your statement. Discretion is built into every surface as a form of respect — the detail of that is on the privacy page.

Reorder in two taps

We keep your history, so there is nothing to re-tell. Continuity of record means a reorder is two taps, not a fresh questionnaire every time — and a clinician stays in the loop as your plan continues.


One honest limit

A first diagnosis usually needs an in-person swab.

If you have never been diagnosed and you are having symptoms now, the surest first step is a swab taken during an outbreak. That has to be done in person, so it is not something we can do by post. The NHS does this for free — search for your local sexual health clinic, or start with NHS: genital herpes.

Once you know where you stand, an ongoing plan is exactly the kind of thing we are built for. If you have just had a diagnosis and want a calmer way to read what it means, start here.


See the plans, then the whole price.